Listing description prompt pack: six prompts you can reuse
Good prompts are specific. These six give an AI tool the facts, the structure and the guardrails it needs, so the draft starts close to what you would write yourself.
How to use these prompts
Each prompt has capitalised slots in square brackets. Replace every slot with real facts from your own notes. If you leave a slot out, an AI tool may fill the gap with something that sounds plausible and is wrong, so give it what you know and nothing it has to guess. These work with ChatGPT or any similar tool, and they are the same kind of prompts that a purpose-built tool like ListingAI runs for you (see what it does on the features page). Always read and edit the result before you publish it, and run it through a wording check.
Prompt 1: The main listing description
Write a [WORD COUNT]-word listing description for a [PROPERTY TYPE] with [BEDROOMS] bedrooms and [BATHROOMS] bathrooms, about [SIZE AND UNIT]. Lead with [STRONGEST FEATURE]. Mention [UPDATES WITH YEARS]. Use plain, warm language. Do not use clichés such as "must see" or "won't last". Describe the home and its features only, not the kind of person who should live there. Do not add any feature I have not listed. End with one line inviting buyers to book a viewing.
Prompt 2: Three versions
Using the facts below, write three versions of the listing description: one under 100 words for a portal with a strict limit, one of about 180 words for my website, and one of about 40 words for social media. Use only the facts given.
FACTS: [PASTE YOUR FACTS HERE]
Prompt 3: A social caption
Write an Instagram caption of 3 to 5 short lines for this listing, followed by 6 relevant hashtags. Lead with one concrete feature, mention the price or the viewing date, and end with a call to action. Use only the facts below.
FACTS: [PASTE YOUR FACTS HERE]
Prompt 4: The edit pass
Here is my draft listing description. Tighten it, replace vague adjectives with specific details only where the facts below support them, and flag any sentence that makes a claim not supported by the facts. Do not add new features.
DRAFT: [PASTE YOUR DRAFT]
FACTS: [PASTE YOUR FACTS]
Prompt 5: The wording review
Review this listing text for wording that describes or targets people rather than the property, for guarantees or promises about price or speed, and for claims that cannot be checked. List each problem phrase and suggest a neutral replacement that describes the home instead. This is a prompt to check again, not legal advice.
TEXT: [PASTE THE TEXT]
Prompt 6: Local wording
Rewrite this listing description in [YOUR MARKET] English, using [PREFERRED TERMS, FOR EXAMPLE ESTATE AGENT OR REAL ESTATE AGENT], local spelling, and [UNITS] for sizes. Keep every fact exactly as given.
TEXT: [PASTE THE TEXT]
Habits that make any prompt work better
- Keep a facts sheet per property. Paste the same sheet into every prompt, so the description, the caption and the email agree.
- Name what is banned. Listing the clichés and claims you never use is faster than deleting them later.
- Ask for options, then edit. Three drafts are a better raw material than one.
- Check every number yourself. A confident sentence is not a checked fact.
For the full method, read our guide to writing a listing description with AI, print the one-page listing description checklist, and see what else is on the resources page.
Advertising rules differ by country and state. Check your local regulator or association before you publish.