AI for estate agents in the UK and Ireland

If you market properties as an estate agent, ListingAI drafts the property description and the posts around it, and you make it sound like your branch.

Who this page is for

This page is for estate agents, lettings agents and small agencies in the United Kingdom and Ireland. In these markets people say estate agent, property, lettings and listing or particulars. ListingAI writes in English and follows the wording you ask for, so you can keep to British spelling and local terms.

A typical week on the books

Imagine a branch that has taken on a three-bedroom semi and a two-bedroom flat to let in the same week. Each needs a property description for the portals, a short post for the branch's social accounts and a line for the email to registered buyers or tenants. The facts are the same in every format, yet each gets rewritten by hand.

An assistant that drafts from the same set of details can save that repeated effort. The drafts still need a negotiator or manager to read them.

What ListingAI does for you

Enter the address, price, bedrooms, bathrooms, size and a few highlights. ListingAI drafts a headline, a full property description, Facebook, Instagram and LinkedIn posts, a short WhatsApp message, an email, flyer text and an open house invitation. All of it opens in an editor. Correct the facts, trim the adjectives, and publish only what you have checked. See the features page for the whole list.

Our article on property descriptions for estate agents goes through wording by market, and the guide to writing a listing description with AI explains the method step by step.

Wording tips for the UK and Ireland

  • Spelling and vocabulary. Ask for British spelling and the words your readers use: flat rather than apartment, garden rather than yard, lettings rather than rentals.
  • Measurements. Decide whether you quote room sizes in metres, feet or both, and keep to one style across the description.
  • Material information. In the UK, National Trading Standards has published guidance on material information for property listings. Read it for yourself, and leave out anything you cannot verify rather than letting a draft guess.
  • Portals. Each portal has its own length and format rules. Check them before you paste, and remember that a mention of a portal is descriptive only.

Try it on your next property

ListingAI has a free plan so you can test it on a real property. When you are ready, start with ListingAI or look at the plans and prices. Prices are shown in US dollars.

Advertising rules differ by country. Check your local regulator or association before you publish.